Every year, the Beadalon team looks forward to exhibiting at the world's largest consumer bead show in downtown Milwaukee, Wisconsin. This year, there were nearly 400 vendors and over 500 classes.
Our booth is primarily for show and tell at consumer events. We introduce new products, explain the differences between different styles of wire, demonstrate techniques, share design ideas and answer beading questions. Since we don't sell retail, we drive traffic to our distributors who sell Beadalon products at the show.
The Beadalon Bead & Button Show Team: Wyatt White, Product Manager; Mike Shields, VP of Sales & Marketing; Meredith Roddy, Sales Executive; Drew Potter, Sales Executive; Michael Hogan, Major Accounts Sales Executive.
The demonstration table is one of the hottest spots in the booth. We answer beading questions and show consumers how to use all of our tools and findings. This year, we also shared samples of WildFire™, our premium, thermally-bonded beading thread. People loved it!
Product Manager Wyatt White led a very popular seminar at The Show, where he introduced many of our newest products and showed people how to use them. This presentation was similar to the seminars that he has presented to a number of bead societies along the East Coast.
Beadalon Design Team member Katie Hacker (right) taught two workshops at The Show using BeadMaster animated tutorials. Student Toni (left) enjoyed class with Katie so much last year that she took both classes this year.
Beadalon Design Team member Fernando Dasilva showed consumers how to make a necklace from Bead & WIre Jewelry Exposed (F+W Pubs 2009), co-authored with Margot Potter and Katie Hacker and co-sponsored by Beadalon and Create Your Style with CRYSTALLIZED™ - Swarovski Elements.
We're already looking forward to next year's Bead & Button Show, June 6-13, 2010!